Hidden Secret to Improved Search Engine Placement

By Brian Lam

Why do you want an improved search engine placement? To get targeted traffic and make money. But how do you achieve that improvement in your rankings? The secret lies in understanding how they work.

Search engines are the major source of traffic online with almost 60% coming from Google. If you want an improved search engine placement then you will have to understand how they find and present the relevant information to your prospective customers.

There are two types and the first is called robots but more commonly known as crawlers or spiders.

Search engines use these spiders to index websites across the internet. Whenever you submit your site, the spider will go to your site and search through all the pages and index them. What the spiders will do is read your content of the site, meta tags and even follow the links you have on your pages. Then the spider will return back with all the information it needs and deposit them where your data is being indexed. The spider will also help to index those pages which you have links connected to. But some spiders will only index a limited amount of pages so do not create a site with hundreds of pages.

The spider will return regularly back to your site to check if there is any updates or changes. But the frequency of these returns is determined by the search engines moderators.

Therefore to put it simply, a spider is actually like a book with all the information such as table of contents, actual content and the references and links to other sites. Some spiders are able to index up to one million pages a day. Such examples are Excite, Lycos, AltaVista and Google.

To get an improved search engine placement, whenever someone types in keyword into the search engine, the search engine actually finds the information that is closest to what the searcher is typing in their internal index. It is not actually searching the Web. So if your website has the keyword such as "buy management book" in the search engine index when the searcher types in that keyword then your website will be listed on the first page of the results. However, you will get different rankings for different search engines as they use different search algorithm to search their indices.

Another tip is to take note of your frequency and location of your keywords on your web page. Most people keep their keyword density around 3% to 7% else it will be considered as keyword stuffing or spamdexing. The top location is also the best for search engines. The search engines will also analyze how each links are formed and what are the pages all about. If the links to pages are related, you will see improved search engine rankings.

Therefore, the hidden secret to improved search engine placement is actually learning how the search engine works and using their tools to help your website get higher rankings.